Defining Recognition Program Objectives

Begin by identifying your program objectives. What do you want your program to accomplish?

Strategic Objectives:

What Do You Want Your Program to Accomplish?






Next, determine the qualitative and quantitative measures you need.
Qualitative Measures:

  • Employee Engagement Survey
  • Testimonials
  • Focus Groups
  • One on One Interviews

Quantitative Measures:

  • Number of Participants
  • Dollars Spent
  • Changes in Turnover
  • Changes in Productivity

Measurement Matrix
Enter your measurement components below to create a measurement matrix:

Measurement Matrix



Required Resources


Align Measurements with Program Objectives





Qualitative Measurements





Quantitative Measurements










Click here to Download Your Action Plan Template
Click here to View a Completed Measurement Matrix

After building your action plan and determining the appropriate measurements, document the program and establish a plan to train your staff. Before training your employees, create a communication plan designed to create awareness and increase participation.

Four Vital Components of a Communication Plan
There are four basic components to include in your communication plan:

  • Message: What do you want to communicate?
  • Audience: Who do you want to communicate to?
  • Method: What communication tools will you use?
  • Resources: How will you communicate?
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