Internal Branding and Resources

Internal Branding Does the Work for You
The most effective way to present a message is through branding. Branding is a marketing term that means "to establish a common look and feel." By creating a logo, using consistent colors and layouts, you will create a brand image for your program. Employees in your organization will be able to pick out elements relating to your program based on the look and feel. The more consistent you are, the easier it will be for participants to recognize the message.

To help you get started, answer the following questions:

  • When you think of branding, what comes to mind?
  • What type of branding do you use for your recognition program?

Maximize Internal Resources
In order to get a message out to an entire audience, get help from other areas of the organization. Use the resources and expertise inside the organization to promote the program.
For example, contact the marketing department for help in communicating the details of the program, use the graphic art department to help design a logo, contact finance to help you track dollars spent, etc. As you elicit help from other areas of the company, you will have the opportunity to educate each department about the program and build buy-in for your recognition program.

According to a 2013 WorldatWork survey, the communication methods other organizations are utilizing for recognition include:

Company Newsletter (30%)
Employee Orientation (29%)
Posters, Flyers, Table Tents (19%)
Employee Handbook (32%)
Email (65%)
Intranet (61%)
Social Media (5%)

Source: Recognition Professionals International and WorldatWork

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